Hallie is a seasoned COO with over 17 years of diverse experience in logistics, sales and marketing, website strategy, SEO, e-commerce, operations and more. She is an expert in establishing a strong foundation for businesses and their leadership teams, enabling them to scale intelligently and effectively. Hallie has played a pivotal role in operational strategy development, helping businesses identify unique strengths, competitive advantages, and developing streamlined processes.
Hallie has collaborated with numerous Fortune 500 companies as well as local nonprofit organizations, including the Literacy Council of Southwest Florida, Harry Chapin Food Bank, and Impact100 SRQ. Her vast experience has allowed her to manage a wide range of operational responsibilities, such as supply chain management, vendor management, performance metrics, and talent management.
A Sarasota native, Hallie began her career working with one of the largest distributors in the US. Her exposure to corporate mergers and intricate system integrations ignited her passion for process optimization and scalability. Throughout her career, Hallie has demonstrated her ability to navigate complex change management initiatives, ensuring smooth transitions while minimizing disruptions to business operations.
Hallie excels at designing and executing simple, repeatable programs and procedures for small to medium-sized businesses. She is adept at assessing existing technology infrastructure and identifying opportunities for new technologies or systems to improve operational efficiency, productivity, and decision-making. Additionally, Hallie is skilled at developing and maintaining comprehensive business continuity plans.
One of Hallie's key strengths is her ability to collaborate with customer-facing teams to identify and implement improvements to the customer journey. By optimizing the customer experience, she helps businesses maintain high levels of customer satisfaction and positive brand experiences, ultimately contributing to their growth and success.
Hallie firmly believes that every organization, regardless of size, can succeed with the right team and vision. Her dedication to operational excellence, combined with her extensive experience, make her an invaluable addition to any business seeking to drive growth and repeatable success.